Usually writing and style guides on how to employ language in effective communication insists that a person should use the simplest words possible and not use excessively floral vocabulary terms. This advice is often, but not always, given to those writing in business settings or on social media.

I think there's merit to telling people that they shouldn't carpet-bomb their writings with complicated and obscure words that will muddle the message for the majority of people who won't know or be able to discern their meaning from context. But, a rule to avoid them always, at all costs? Is there really no room in the world of business or the Twitterverse for the occasional five-dollar word that makes the sentiment slightly more poetic, or might expand the operating vocabulary of those who read it?