Large
Why are we always so attracted to massive ideas?
Talk about opening a coffee shop, creating an iPhone app for checking traffic reports, or say you're going to write a screenplay that's reminiscent of Crash that will require massive financial backing, then encouragement will beat a path to your door. Do it, everyone says, because they know that if you win, then you win big. At least, big enough to make it worth your trouble.
But if you suggest creating a web site to, say, sell special tools for tending orchids to enthusiasts, then you're met with doubt: "Eh, how many orchid enthusiasts are there out there, really?"
All else being equal--namely, the certainty of a payoff--then the size of the payoff should guide the decision. But the certainty between large and small isn't always comparable.
Talk about opening a coffee shop, creating an iPhone app for checking traffic reports, or say you're going to write a screenplay that's reminiscent of Crash that will require massive financial backing, then encouragement will beat a path to your door. Do it, everyone says, because they know that if you win, then you win big. At least, big enough to make it worth your trouble.
But if you suggest creating a web site to, say, sell special tools for tending orchids to enthusiasts, then you're met with doubt: "Eh, how many orchid enthusiasts are there out there, really?"
All else being equal--namely, the certainty of a payoff--then the size of the payoff should guide the decision. But the certainty between large and small isn't always comparable.