As a programmer, I'll occasionally browse jobs on Dice.com. For the past year, since getting a steady job, I've been getting at least three emails from them a week. The last one I received contained a list of available positions. Here they are:

Raytheon Software Engineer Riverdale, MD
Yahoo Senior Java Developer Richardson, TX
Sapphire Project Manager Chicago, IL
Sapient Senior Manager, Technology (.NET) Boston, MA
Amazon Manager - DBA Seattle, WA

Here's the problem with this: Dice.com knows a phenomenal amount about me as a programmer from the information I've entered into their site. Here are just a few of the problems:

1. I live in California, and am not interested in relocating.

2. I listed no previous experience with Java.

3. I've worked as a developer for three years (if that), I'm not going to qualify for anything position with "Senior" in the title.

4. I'm 80% sure that there's a "Are you currently looking for work?" question on their site, and I checked "No".

Email marketing isn't as easy as it seems, but Dice made a habit of sending me email after email, the content of which had absolutely nothing to do with me or my work experience. When I finally decided to click "Unsubscribe" at the bottom of the email, it took me to a page when they actually seemed surprised: "Are you sure you want to unsubscribe....?"

Yep, I'm sure. I, and everyone else, wants to read "me-email". Dice can do better, and I know it, so they've lost the privilege of communicating with me.